Buying makeup online is easier when you know exactly what you are comparing. Use this checklist to choose a shade, check the format and work out the total cost before adding something to your routine.
Compare the same product
Check the exact product name, size, shade and finish before comparing prices. A mini size or a different shade is not a like-for-like saving. Formulas and packaging can also change over time.
Choose a shade with useful information
Use the shade name and product description alongside photographs. Screen settings and lighting affect colour, so an image alone cannot guarantee a match.
Buy around your own routine
Start with the product you need rather than adding items simply to reach an offer threshold. A lower-priced product only offers value if you will use it.
Read the product information
Check supplied directions, ingredients and warnings. Once received, follow the packaging information about use and storage. The retailer should be able to answer questions about the listing before you order.
Check the full checkout cost
Compare the basket total including delivery. Read any discount exclusions and do not assume that several offers can be combined.
Explore the Sugarplum makeup and beauty and lip products.
Explore the products
- Maybelline Lash Sensational Sky High Mascara — £7.49.
- L'Oreal Colour Riche Lipstick — £6.49.
Item prices checked on 23 October 2026. Delivery is additional where applicable. Check the product page for current price, options and availability.